The Missing Piece: Everyday AI Fluency
The moment a client asks, "So, how can we use AI in this?" most producers freeze. Not because they lack creativity, but because they're relying on guesswork. AI is already reshaping workflows, budgets, and expectations across both scripted and unscripted production – but very few people can explain where it's genuinely useful without overpromising, underpricing, or triggering compliance risks.
The productions getting it right are the ones setting boundaries early. They push back when AI doesn't fit, and they use it only where it truly de-risks a schedule or budget.
AI doesn't require a new job title – it requires producers with a working understanding of where AI helps and where it creates problems. That everyday fluency is the missing piece across the industry.
Reality-Check Your AI Conversations
The 3 follow-up questions that instantly bring an AI conversation back to reality – so you can manage expectations instead of absorbing them.
What's Actually Working in Productions
A no-nonsense look at the top ways productions are actually using AI workflows, the turnaround times, and the places AI genuinely adds value.
The Limitations Nobody Talks About
A candid rundown of where AI regularly fails, slows you down, or introduces compliance and quality risks.
Watch The Masterclass Now
Join fellow production professionals who are done with the guesswork.
Led by Industry Practitioners
Colin Byrne
Specialist AI Producer12+ years in factual production, now full-time Specialist AI Producer, with clients including Lion TV, Raw, Nutopia, Atlantic Productions
Emilie van der Lande
AI Ethics Consultant & ResearcherFormer advisor to governments and Fortune 500s, now focused on strenghtening independent media and advancing responsible AI.